BT Group: Managing Global Open Innovation

Felipe L Monteiro, Benoit Decreton

Jean-Marc Frangos, Managing Director of Products & Services Research and Open Innovation at BT Group is looking to optimize the London-based telcom company's external innovation process - scouting for new technologies from Silicon Valley, Israel and Asia. Having taken on responsibility for some of BT's internal research labs in 2017, he needs to boost synergies between internal research and external innovation, and to evaluate how these will play out in the future for telecom companies and the implications for BT. Please visit the dedicated case website (https://cases.insead.edu/bt-group/) to access supplementary material.

Learning Objective

To explore (i) how multinational firms access and integrate external technologies from various places across the globe, (ii) the challenges of integrating external knowledge, (iii) the management of synergies between organizational units / sub-domains, (iv) the evolution of the competitive environment and its implications for firm strategy.

Details

Pub Date: May 28, 2018(Revised: Jun 1, 2019)

Discipline: Strategy

Subjects: Globalization strategies, Innovation, Knowledge management, Open innovation, Partnerships, Start-ups, Strategy, Technology

Source: INSEAD

Product #: IN1476-PDF-ENG

Industry: Telecommunications

Geography: Silicon Valley

Length: 23 page(s)