Centagenetix (A): Building a Business Model for Genetic Longevity

Henry W. Chesbrough, Frank Angella

Describes a start-up company seeking to exploit population genetic data from long-lived, healthy people. The company must address legal, financial, ethical, and personal issues among its team to launch the company.

Learning Objective

Illustrates complexities of taking medical research out to the market and the conflicts that arise.

Details

Pub Date: Oct 11, 2001(Revised: Jun 12, 2002)

Discipline: Operations Management

Subjects: Intellectual capital, Licensing

Source: Harvard Business School

Product #: 602087-PDF-ENG

Supplementary case (B) 602088-PDF-ENG

Industry: Biotechnology

Geography: Massachusetts

Length: 23 page(s)

Centagenetix (B)

Henry W. Chesbrough, Frank Angella